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  • Frame 15
    Global C-suite Series32nd Edition
    5 mindshifts to supercharge business growthMove from productivity to performance with agentic AIDownload the report
    These are unpredictable times.
    Leadership decisions are more important than ever.
    How can CEOs turn turbulence into opportunity?
    Scroll to continue
    Download the report

    Activate these five mindshifts to create clarity in crisis—and supercharge your organization’s growth.

    it is describing Plus: The 2025 CEO outlook visually

    Plus: The 2025 CEO outlook

    What are top-performing CEOs doing differently?

    it is describing Make courage your core visually

    Make courage your core

    1

    Vision and strategy

    it is describing Embrace AI-fueled creative destruction visually

    Embrace AI-fueled creative destruction

    2

    Competitive advantage

    it is describing Cultivate a vibrant data environment visually

    Cultivate a vibrant data environment

    3

    Transformation and infrastructure

    it is describing Ignore FOMO, lean into ROI visually

    Ignore FOMO, lean into ROI

    4

    Innovation

    it is describing Borrow the talent you can’t buy visually

    Borrow the talent you can’t buy

    5

    Talent and partnerships

    it is describing Conclusion visually

    Conclusion

    Tune out the static

    This study is part of the 32nd edition of the IBM Institute for Business Value (IBM IBV) C-suite Study series.

    About the study
    CEOs aren’t reining in their vision for tech transformation. Instead, they’re doubling down on the strategies they believe will help them identify opportunities and drive growth faster without reducing productivity. But what type of investments will that require?

    The 2025 CEO Outlook

    Top CEO priorities

    Predictability is the new currency

    As AI rewrites the rules, CEOs who can accurately forecast market shifts, customer behavior, and operational outcomes will be the ones calling the shots.

    The 2025 CEO Outlook

    Top CEO challenges

    Volatility has CEOs rethinking everything

    Operational issues, including forecast accuracy, supply chain performance, and talent recruiting and retention have gained urgency as CEOs try to navigate disruption while driving growth.

    The 2025 CEO Outlook

    What sets leading CEOs apart?

    Driving growth amidst disruption

    Top-performing CEOs deliver better business outcomes. The CEOs in this year’s leader group run organizations that have outperformed the competition in annual revenue growth and operating margin since 2021.

    Leading CEOs
    All others

    The 2025 CEO Outlook

    What sets leading CEOs apart?

    The AI advantage

    CEOs are on the hunt for AI investments that will deliver a wide range of business outcomes. The top-performing CEOs in our study are ahead of the curve. They expect AI to have a more transformational impact on business objectives over the next two years.

    Leading CEOs
    All others
    Mindshift 1
    Make courage
    your core
    What does it mean to play it safe in a time of drastic change?

    For most CEOs in our study, the safest course, paradoxically, is to take more risk.

    %

    of CEOs say they’ll have to take more risk than their competition to maintain a competitive advantage.

    %

    of CEOs say they need more budget flexibility to take advantage of digital opportunities that drive long-term growth and innovation.

    The power and potential of AI is pushing organizations to transform faster, even if they’re not sure what exactly what that entails.
    AI agents, in particular, offer predictive capabilities that let teams see the impact of change before they lift a finger. This autonomous, adaptive, and self-iterating technology is already dramatically changing how businesses operate. 61% of CEOs say their organization is actively adopting AI agents and preparing to implement them at scale.

    Move fast, don’t break anything

    CEOs want tech investments that strike the right balance between speed and stability.

    64% of CEOs say the risk of falling behind drives them to invest in some technologies before they have a clear understanding of the value they bring to the organization.

    But only 37% say it’s better to be fast and wrong than right and slow when it comes to technology adoption.

    64% of CEOs say the risk of falling behind drives them to invest in some technologies before they have a clear understanding of the value they bring to the organization.

    But only 37% say it’s better to be fast and wrong than right and slow when it comes to technology adoption.

    Right now, the most successful CEOs are focused on building and reinforcing a strong core.

    default alternate image text

    An organization’s core is what keeps teams focused on shared outcomes as they race to transform. It’s also the source of flexibility—what lets large enterprises pivot quickly without losing balance. CEOs in our study agree that leadership is integral to this stable core, with 69% saying their organization’s success is directly tied to maintaining a broad group of leaders with a deep understanding of strategy and the authority to make critical decisions.

    Culturally it’s important to set a tone. It’s about encouraging people to take chances and telling them it’s a strategic priority for the company to be more nimble and more agile than anybody else we compete with.”

    Tom Hogan

    CEO, Cellebrite

    While speed remains essential, so does brand trust. Looking to the future, 65% of CEOs say establishing and maintaining customer trust will have a greater impact on their organization’s success than any specific product and service features. And, across industries, customer loyalty is the key differentiating factor that drives ROI.

    So, how can CEOs take risks that result in more wins than losses?

    How can they embrace the small failures that enable innovation without damaging the customer relationships that deliver stakeholder value for the long term?

    Dynamic technology, including AI-powered systems, is key for core strength. When everyone has access to the same real-time information—and can simulate how a change in one area might affect others—it’s easier to be brave and take the right risks. CEOs can build momentum, making aggressive moves with confidence, while avoiding disruption-induced whiplash. 

    The traditional approach of executing tech transformations through rigid control processes, fixed cost, scope, and timelines has proven ineffective for technology projects in banks. You have to trust and empower smart individuals without necessarily knowing what you’re going to get and in what time frame.”

    Sam Everington

    CEO, Engine by Starling

    Courage doesn’t come from certainty. It comes from confidence: knowing you have the right information, talent, and resources to deliver on the organization’s growth strategy, even as your teams navigate the unknown.

    Consider the traditionally rigid budgeting process. 59% of our CEO respondents lament that when unexpected changes occur, their organization struggles to balance funding for existing operations and investment in innovation.

    AI is evolving so quickly every day that we should ride this wave and move forward.”

    Miki Tsusaka

    President, Microsoft Japan

    default alternate image text
    Ultimately, it’s a question of trust.
    Bringing a fearless mindset to the allocation of capital means building the flexibility to respond to disruption quickly and strategically, balancing incremental change with large-scale transformation.

    What to do

    By designing interconnected systems, processes, and architectures with clearer objectives in mind, CEOs can remove the red tape that obstructs transformation. They can empower teams to pursue brave business strategies—without sacrificing cost-efficiency.

    Get rid of “good enough.”
    Create innovation liquidity.
    Expect imperfection.

    What to do

    By designing interconnected systems, processes, and architectures with clearer objectives in mind, CEOs can remove the red tape that obstructs transformation. They can empower teams to pursue brave business strategies—without sacrificing cost-efficiency.

    Get rid of “good enough.”

    Inspire teams to think bigger with the boldness of your ambitions. 

    Cut through complexity by setting goals so sharp that everyone understands them—and silos must crumble to meet them. 

    Break big-picture transformation into manageable chunks to build momentum for massive change. 

    Create innovation liquidity.

    Connect the dots between today’s business demands and the future talent, tech, and other resources that will be required to meet them. 

    Seed transformation through earmarked investment.

    Fund the innovations that have the greatest potential to drive long-term growth. 

    Make real-time adjustments as needs change and shift budgets accordingly.

    Expect imperfection.

    Don’t over-optimize your budgeting process or technical infrastructure for today’s business environment.

    Prioritize adaptability over efficiency to avoid painting your business into a corner.

    Arm teams with tools that help them visualize how changes in one area could affect others.

    Track the domino effect each change has on the organization’s reputation, customer relationships, and employee engagement to improve models, inform future decision-making, and avoid surprises. 

    What to do

    By designing interconnected systems, processes, and architectures with clearer objectives in mind, CEOs can remove the red tape that obstructs transformation. They can empower teams to pursue brave business strategies—without sacrificing cost-efficiency.

    Get rid of “good enough.”

    Inspire teams to think bigger with the boldness of your ambitions. 

    Cut through complexity by setting goals so sharp that everyone understands them—and silos must crumble to meet them. 

    Break big-picture transformation into manageable chunks to build momentum for massive change. 

    Create innovation liquidity.

    Connect the dots between today’s business demands and the future talent, tech, and other resources that will be required to meet them. 

    Seed transformation through earmarked investment.

    Fund the innovations that have the greatest potential to drive long-term growth. 

    Make real-time adjustments as needs change and shift budgets accordingly.

    Expect imperfection.

    Don’t over-optimize your budgeting process or technical infrastructure for today’s business environment.

    Prioritize adaptability over efficiency to avoid painting your business into a corner.

    Arm teams with tools that help them visualize how changes in one area could affect others.

    Track the domino effect each change has on the organization’s reputation, customer relationships, and employee engagement to improve models, inform future decision-making, and avoid surprises. 

    Mindshift 2
    Embrace AI-fueled
    creative destruction
    Are CEOs facing a burning platform?
    Maybe, but while fire can be devastating and destructive, it can also be a source of new life.

    This analogy holds true with AI.

    As it spreads, it’s burning away outdated habits that suffocate growth and making room for fresh ideas to flourish.

    Retailers aren’t just selling products.

    They’re asking their teams to sell experiences—making AI-enabled immersive and personalized engagement essential.

    Manufacturers aren’t just making things anymore.

    They’re retooling their operations to become software companies— developing AI-powered predictive maintenance solutions that optimize product performance and customer outcomes.

    CEOs are rethinking everything.

    From the products and services they offer to how they run their business.

    Old game, new rules

    CEOs say AI redefines the competitive landscape.

    68% of CEOs say AI changes aspects of their business that they consider core.

    And 61% say competitive advantage depends on who has the most advanced generative AI.

    68% of CEOs say AI changes aspects of their business that they consider core.

    And 61% say competitive advantage depends on who has the most advanced generative AI.

    As AI changes everything, success will no longer come from simply doing the same things better.

    default alternate image text

    This has huge implications for long-term growth strategies. When a company’s business model is in flux, planning five years out seems impossible. CEOs feel pressure to focus on what will prepare them for the next major disruption—which is never more than a few months away.

    In tech, you either grow or you die. And to grow in our business, given the pace of change in the world, you have to innovate.”

    Tom Hogan

    CEO, Cellebrite

    In a volatile economic, competitive, and consumer landscape, CEOs of large enterprises need to think like they run a start-up. They need to continually envision the next, best version of their operation—because what got them to where they are today won’t get them where they want to go tomorrow. The winners of the future will be leaders who embrace creative destruction as a way to bring their vision to life.

    While AI isn’t a silver bullet, it will play a central role in this process: 61% of CEOs say competitive advantage depends on who has the most advanced generative AI. For example, AI agents can analyze information from across the enterprise and make recommendations about what should stay and what should go. This helps CEOs spur healthy destruction that’s both creative and data-driven.

    A critical element in capitalizing on this moment—without squandering resources and breaking the bank—is using the right AI model for every job.

    AI reform is not just about one product, but about changing the business process itself and providing new product value to customers. It’s not about narrowcasting as in the past, but about how to transform the entire company.”

    Miki Tsusaka

    President, Microsoft Japan

    As fierce competition sends AI model costs plummeting, CEOs can gain a cost-effective advantage by adopting smaller models populated with specific enterprise data whenever possible. These models often deliver better quality AI outputs while using less energy and compute power. This informs smarter, more targeted risk-taking as CEOs transform their operations—supporting a controlled AI burn that will foster healthy long-term growth and deliver stakeholder value.

    Helping clients transform core business processes with AI agents

    Case study

    A critical element in capitalizing on this moment is using the right AI model for every job.

    default alternate image text
    Pushing to the front of the pack requires big changes—
    —changes to the business model, the operating model, the organization’s innovation mindset, and how it measures success.

    What to do

    CEOs must strike a delicate balance between optimizing what works—and burning down what doesn’t to make room for something new.

    Think like a startup.
    Avoid model lock-in.
    Design an AI-centric insight engine.

    What to do

    CEOs must strike a delicate balance between optimizing what works—and burning down what doesn’t to make room for something new.

    Think like a startup.

    Be willing to break with the past. 

    Lean into what you want your business to look like in three years—even if it seems impossible today. 

    Take a product development approach to transformation, encouraging teams to quickly adopt new strategies, measure their success, and then iterate based on what they’ve learned to avoid executing on outdated long-term plans. 

    Avoid model lock-in.

    Promote a model-agnostic approach to AI development.

    Encourage teams to experiment with alternative models, compare model performance, and select the most effective and efficient model for each task, rather than defaulting to large, complex models. 

    Adopt open-source AI technologies to encourage interoperability and retain the freedom to tailor models to business needs. 

    Design an AI-centric insight engine.

    Clearly outline how AI assistants and agents should operate—and who is responsible for validating their work. 

    Establish metrics and monitoring systems to assess AI effectiveness and create a culture of accountability. 

    Determine where it’s appropriate for AI to automate decision-making and where AI should play a support role, helping humans better understand all of their options before they make mission-critical calls. 

    What to do

    CEOs must strike a delicate balance between optimizing what works—and burning down what doesn’t to make room for something new.

    Think like a startup.

    Be willing to break with the past. 

    Lean into what you want your business to look like in three years—even if it seems impossible today. 

    Take a product development approach to transformation, encouraging teams to quickly adopt new strategies, measure their success, and then iterate based on what they’ve learned to avoid executing on outdated long-term plans. 

    Avoid model lock-in.

    Promote a model-agnostic approach to AI development.

    Encourage teams to experiment with alternative models, compare model performance, and select the most effective and efficient model for each task, rather than defaulting to large, complex models. 

    Adopt open-source AI technologies to encourage interoperability and retain the freedom to tailor models to business needs. 

    Design an AI-centric insight engine.

    Clearly outline how AI assistants and agents should operate—and who is responsible for validating their work. 

    Establish metrics and monitoring systems to assess AI effectiveness and create a culture of accountability. 

    Determine where it’s appropriate for AI to automate decision-making and where AI should play a support role, helping humans better understand all of their options before they make mission-critical calls. 

    Mindshift 3
    Cultivate a vibrant
    data environment
    Many organizations lack the foundation needed to enable transformation today...
    ...let alone what’s needed to power the technologies of tomorrow.

    How can they address that as quickly and cost-effectively as possible?

    Start with data.

    If CEOs get their data environment right, they can accelerate change, impact, and stakeholder value.

    %

    of CEOs say integrated enterprise-wide data architecture is critical to enable cross-functional collaboration and drive innovation.

    But not enough organizations have effectively integrated the data that runs through their operations, like a root system supporting a forest. Not all data must be centralized—data can be anywhere—but if it’s properly identified, structured, and governed, it can supercharge growth.

    AI needs a data lifeline

    Disconnected data limits the potential of AI-driven business reinvention.

    72% of CEOs say proprietary data is key to unlocking the value of generative AI.

    But 50% say their organization has disconnected technology due to the pace of recent investments.

    72% of CEOs say proprietary data is key to unlocking the value of generative AI.

    But 50% say their organization has disconnected technology due to the pace of recent investments.

    The journey to success with AI agents requires a willingness to pause and take stock of your organization’s technology estate.

    default alternate image text

    What does that look like? It could mean using sales information to train AI agents to customize inventory stock and store layouts for specific retail locations based on local consumer demand.

    The organization of an enterprise must be lean, efficient, and flexible, but it needs strong data support as its foundation.”

    Anonymous Chairperson

    Industrial Manufacturing, China

    It could mean using historical employee expense data to train AI agents to make or change bookings based on individual employee travel needs and preferences, while also suggesting routes and reservations that reduce costs. Or IT leaders could train AI agents to monitor and manage cloud-based workloads to optimize for energy- and cost-efficiency.

    The journey to success with AI agents requires a willingness to pause (at least for a moment) and take stock of your organization’s technology estate. You need to assess where your web of technology is strong enough to support growth—and where it’s failing to feed the organization the data it needs to thrive.

    You have to really go back to basics. You have to re-engineer all the stuff you take for granted. You have to say, ‘We need to look at completely overhauling who our suppliers are; how we sponsor and create new supply chains.’ All of those things are on the table now.”

    David Scaysbrook

    Co-Founder and Managing Partner, Quinbrook Infrastructure Partners

    Acing the US Open digital experience

    Case study

    Regardless of where they’re starting from today, CEOs must create a solid tech foundation to fuel AI adoption at scale.

    default alternate image text
    You need to assess where your web of technology is strong enough to support growth–
    –and where it’s failing to feed the organization the data it needs to thrive.

    What to do

    Rather than being limited by past technology investments, CEOs need to build the flexibility that will help them take successful strategic risks without compounding technical debt.

    Master the basics.
    Plug your people into the datastream.
    Teach AI agents—then become the student.

    What to do

    Rather than being limited by past technology investments, CEOs need to build the flexibility that will help them take successful strategic risks without compounding technical debt.

    Master the basics.

    Prepare for a world shifting away from static dashboards and reports into more conversational and predictive AI-fueled insights.

    Identify the different data sources available across the organization and assess their current state, flagging gaps and weaknesses.

    Start by creating a unified view of organizational data—something much more democratized than the control tower approach—with self-service data capabilities, data virtualization, and integration across systems of record.

    Plug your people into the datastream.

    Create a data fabric that makes it possible to integrate AI agents and assistants into daily operations—automating routine tasks, augmenting human decision-making, and supporting high-value work.

    Establish a data quality framework that ensures accuracy, completeness, and consistency.

    Establish a data access and security framework that ensures data is protected and access is restricted to authorized personnel.

    Use a cloud-native data platform that enables real-time collaboration across silos and makes data more accessible, no matter where it resides.

    Teach AI agents—then become the student.

    Develop a training framework that provides AI assistants and agents with the necessary data and information to automate end-to-end workflows.

    Help them understand the unique aspects of your organization, including ethical considerations, security and privacy policies, and desired customer experience outcomes. 

    Establish a feedback loop that allows AI assistants and agents to provide feedback and suggestions to improve data quality and accessibility, as well as business processes.

    What to do

    Rather than being limited by past technology investments, CEOs need to build the flexibility that will help them take successful strategic risks without compounding technical debt.

    Master the basics.

    Prepare for a world shifting away from static dashboards and reports into more conversational and predictive AI-fueled insights.

    Identify the different data sources available across the organization and assess their current state, flagging gaps and weaknesses.

    Start by creating a unified view of organizational data—something much more democratized than the control tower approach—with self-service data capabilities, data virtualization, and integration across systems of record.

    Plug your people into the datastream.

    Create a data fabric that makes it possible to integrate AI agents and assistants into daily operations—automating routine tasks, augmenting human decision-making, and supporting high-value work.

    Establish a data quality framework that ensures accuracy, completeness, and consistency.

    Establish a data access and security framework that ensures data is protected and access is restricted to authorized personnel.

    Use a cloud-native data platform that enables real-time collaboration across silos and makes data more accessible, no matter where it resides.

    Teach AI agents—then become the student.

    Develop a training framework that provides AI assistants and agents with the necessary data and information to automate end-to-end workflows.

    Help them understand the unique aspects of your organization, including ethical considerations, security and privacy policies, and desired customer experience outcomes. 

    Establish a feedback loop that allows AI assistants and agents to provide feedback and suggestions to improve data quality and accessibility, as well as business processes.

    Mindshift 4
    Ignore FOMO,
    lean into ROI
    Groundbreaking proofs-of-concept make headlines and give outsiders FOMO—fear of missing out...
    …but they don’t always drive business results.

    Over the past three years, CEOs say:

    %

    of AI initiatives have delivered expected ROI.

    %

    of AI initiatives have scaled enterprise-wide.

    %

    of CEOs say their organization has clear metrics to measure innovation ROI effectively.

    To transcend the hype, successful CEOs prioritize ROI-focused innovation.

    This focus on data-driven implementation is helping organizations move the needle with their AI investments. In 2025, Chief AI Officers report an average AI ROI of 14%, as many AI programs move beyond pilot programs to larger implementations at scale.

    Redefining AI ROI

    Cost reduction is only part of the equation.

    65% of CEOs say they prioritize AI use cases based on ROI.

    But only 52% say their generative AI investments are delivering value beyond cost reduction.

    65% of CEOs say they prioritize AI use cases based on ROI.

    But only 52% say their generative AI investments are delivering value beyond cost reduction.

    The key is investing in innovations that help teams respond to market shifts.

    default alternate image text

    So far, organizations have focused on making improvements in areas where traditional AI already made big gains, such as IT and customer service. But where should CEOs focus their efforts after the low-hanging fruit has been picked?

    CEOs in our study say their top priority for the next three years is improving forecast accuracy—predicting business outcomes to inform more stable strategic plans–which is up from fourth place last year. The key, then, is investing in innovations that help teams respond to market shifts.

    While navigating a changing landscape, we have managed to find financial resources to invest in innovations such as AI—which do not immediately show up in ROI—and set up an innovation quota.”

    Toshiaki Sumino

    CEO, Dai-ichi Life Insurance Company

    That may require a longer time horizon for measuring ROI—and a broader set of metrics that define it. From greater customer satisfaction and retention to fewer security breaches and compliance penalties to new opportunities for cross-selling or upselling, AI can move the needle in many areas that influence business outcomes. For example, 51% of executives expect AI-driven automation to improve customer experience in 2026, up from just 16% in 2024.

    CEOs are optimistic about their ability to deliver value with AI: 85% expect a positive ROI for scaled AI efficiency and cost savings investments by 2027, and 77% expect to see a positive ROI for projects that highlight scaled AI growth and expansion.

    The issue that we’re confronting at the moment is, what is the customer pain point as power prices rise due to tariff-induced cost increases? Achieving the same rate of return on investment is more challenging now, because we’re focused on customer reaction to price inflation.”

    David Scaysbrook

    Co-Founder and Managing Partner, Quinbrook Infrastructure Partners

    Yet, there are several barriers to watch, from a lack of collaboration across silos to aversion to risk and disruption. These challenges can create a mindset of incrementalism rather than substantive growth. In fact, only 52% of CEOs say their organization is realizing value from generative AI beyond cost reduction.

    Arizona Department of Child Safety (DCS) simplifies processes with gen AI

    Case study

    CEOs are optimistic about their ability to deliver value with AI.

    default alternate image text
    CEOs who keep relying on existing business, operating, and governance models are stuck in the past.
    In today’s wildly disruptive environment, that may be the biggest risk of all.

    What to do

    If CEOs only talk about productivity they’ve lost the plot. By investing in where technology is headed, organizations can do more to outpace the competition. This requires avoiding the temptation to buy every shiny new toy and staying focused so you can consistently improve systems that do the most to drive growth.

    Balance blue-sky thinking with real-world potential.
    Set your sights on the innovation horizon.
    Don’t throw good money after bad.

    What to do

    If CEOs only talk about productivity they’ve lost the plot. By investing in where technology is headed, organizations can do more to outpace the competition. This requires avoiding the temptation to buy every shiny new toy and staying focused so you can consistently improve systems that do the most to drive growth.

    Balance blue-sky thinking with real-world potential.

    Prioritize initiatives based on their ROI prospects.

    Link the performance of innovation teams, including AI agents, to enterprise outcomes.

    Broaden the set of KPIs used to measure innovation ROI to include metrics such as data value realization, innovation yield, and time-to-insight.

    Set your sights on the innovation horizon.

    Focus less on quantity and more on quality.

    Define KPIs for each innovation initiative— even if the work is experimental.

    Look beyond incremental gains to drive transformational growth.

    Gauge where you see the greatest opportunity to deliver top- and bottom-line results and direct resources toward those efforts. But don’t get caught in the productivity trap.

    Don’t throw good money after bad.

    Fail fast and move on.

    Use a formal project management process to track what works—and what doesn’t—so teams can learn from each other.

    Decide to continue, modify, or cancel the work based on performance tied to pre-defined KPIs.

    What to do

    If CEOs only talk about productivity they’ve lost the plot. By investing in where technology is headed, organizations can do more to outpace the competition. This requires avoiding the temptation to buy every shiny new toy and staying focused so you can consistently improve systems that do the most to drive growth.

    Balance blue-sky thinking with real-world potential.

    Prioritize initiatives based on their ROI prospects.

    Link the performance of innovation teams, including AI agents, to enterprise outcomes.

    Broaden the set of KPIs used to measure innovation ROI to include metrics such as data value realization, innovation yield, and time-to-insight.

    Set your sights on the innovation horizon.

    Focus less on quantity and more on quality.

    Define KPIs for each innovation initiative— even if the work is experimental.

    Look beyond incremental gains to drive transformational growth.

    Gauge where you see the greatest opportunity to deliver top- and bottom-line results and direct resources toward those efforts. But don’t get caught in the productivity trap.

    Don’t throw good money after bad.

    Fail fast and move on.

    Use a formal project management process to track what works—and what doesn’t—so teams can learn from each other.

    Decide to continue, modify, or cancel the work based on performance tied to pre-defined KPIs.

    Mindshift 5
    Borrow the talent
    you can’t buy
    Leaders need to get creative to stay staffed up.

    Generative AI—along with AI assistants and agents—are creating new jobs faster than companies can fill them.

    %

    of CEOs say they’re hiring for roles related to AI that didn't even exist a year ago.

    The dynamic talent puzzle

    CEOs must fill talent gaps as fast as they appear.

    67% of CEOs say differentiation depends on having the right expertise in the right positions with the right incentives.

    But 31% of the workforce will require retraining and/or reskilling over the next three years.

    67% of CEOs say differentiation depends on having the right expertise in the right positions with the right incentives.

    But 31% of the workforce will require retraining and/or reskilling over the next three years.

    Many of the scarce high-end skills and capabilities CEOs need already exist within their ecosystem.

    default alternate image text

    Many are adopting a “build, buy, bot, borrow” approach: They’re looking to reskill the talent they already have (build), hire the talent they need (buy), and add AI assistants and agents to workflows wherever they can (bot), with 65% of CEOs saying they’ll use automation to address skill gaps.

    As the demands of the times shift, we must also reform our talent structure  To cope with uncertainty, we must cultivate a circle of allies. In turbulent waters, a lone boat capsizes easily, but a fleet can sail far.”

    Aiqing Yang

    CEO, JA Solar

    But our data shows that CEOs also expect to rely on partners to borrow what they can’t find another way. Fortunately, many of the scarce high-end skills and capabilities they need already exist within their ecosystem. Accounting firms, for instance, haven’t historically needed a deep bench of AI experts. But as the CEOs of these firms reinvent their business models, and AI agents become more integrated into accounting workflows, outside partners can provide the cutting-edge tech expertise the in-house team lacks.

    CEOs increasingly see the value of broadening the scope of their most valuable tech partnerships. In fact, 57% of CEOs say outsourcing non-core activities provides strategic advantages, even if it means relinquishing some control. CEOs see the value of broadening the scope of their most valuable tech partnerships. Still, 66% saying their strategy is to concentrate on fewer, higher quality partnerships for the future.

    We can continue to harness the power of AI, using both internal and external talent. However, when you’re outsourcing you need employees who have the skills to monitor and measure what somebody is doing in another organization.”

    Stephen J. Rich

    Chairman, CEO, and President, Mutual of America Financial Group

    CEOs see the value of broadening the scope of their most valuable tech partnerships.

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    Only by making trusted partners more central to their business will CEOs find…
    ...new ways to fuel the business innovation today’s uncertain environment demands.

    What to do

    Picking the right partners requires some soul searching. CEOs need to rethink how they manage the technical aspects of their business now considered core and how to safeguard control over areas of competitive advantage.

    Know your weaknesses—and stack your strengths.
    Strengthen your core partnerships.
    Use borrowed talent to shake up the status quo.

    What to do

    Picking the right partners requires some soul searching. CEOs need to rethink how they manage the technical aspects of their business now considered core and how to safeguard control over areas of competitive advantage.

    Know your weaknesses—and stack your strengths.

    Use AI tools for job analysis and skill assessments to identify your most severe AI skills gaps.

    Put your best tech talent on your most valuable strategic initiatives.

    Build an AI board that blends technical and business skills to drive real change.

    Give them the mandate and authority to look at the bigger picture and work across functional silos—and have them report directly to you.

    Strengthen your core partnerships.

    Define the roles and responsibilities of each party and outline the terms and conditions of the partnership, including the scope of work, payment terms, and intellectual property rights.

    Provide partners with access to the organization's systems, processes, and people.

    Participate in joint planning, decision-making, and problem-solving to keep core partners aligned with the organization's goals and objectives.

    Continuously evaluate how and why you are partnering, keeping shared values top of mind.

    Use borrowed talent to shake up the status quo.

    Bring people with a growth mindset—and technical expertise—into the fold to accelerate change.

    Make borrowed talent feel at home by helping them understand the role they play in driving business outcomes.

    Steep them in the organization’s culture, values, and goals by providing orientation, training, and support as if they were your own employees.

    What to do

    Picking the right partners requires some soul searching. CEOs need to rethink how they manage the technical aspects of their business now considered core and how to safeguard control over areas of competitive advantage.

    Know your weaknesses—and stack your strengths.

    Use AI tools for job analysis and skill assessments to identify your most severe AI skills gaps.

    Put your best tech talent on your most valuable strategic initiatives.

    Build an AI board that blends technical and business skills to drive real change.

    Give them the mandate and authority to look at the bigger picture and work across functional silos—and have them report directly to you.

    Strengthen your core partnerships.

    Define the roles and responsibilities of each party and outline the terms and conditions of the partnership, including the scope of work, payment terms, and intellectual property rights.

    Provide partners with access to the organization's systems, processes, and people.

    Participate in joint planning, decision-making, and problem-solving to keep core partners aligned with the organization's goals and objectives.

    Continuously evaluate how and why you are partnering, keeping shared values top of mind.

    Use borrowed talent to shake up the status quo.

    Bring people with a growth mindset—and technical expertise—into the fold to accelerate change.

    Make borrowed talent feel at home by helping them understand the role they play in driving business outcomes.

    Steep them in the organization’s culture, values, and goals by providing orientation, training, and support as if they were your own employees.

    Keeping your team and organization standing strong in the face of constant disruption is exhausting.
    AI agents can help you stay focused on delivering value as disruption pulls you in a dozen directions.
    Conclusion

    Tune out the static

    By shifting mindsets to embrace data-fueled and people-powered agentic AI, and taking an intentional approach to managing risk, leaders can stay focused on delivering business value, even as disruption tries to pull them in a dozen directions. Experienced partners can help CEOs avoid common pitfalls, lead a smooth transition, and maximize the return on investment.

    Research and methodology

    The IBM Institute for Business Value, in cooperation with Oxford Economics, conducted a global survey in the first quarter of 2025.

    Read more
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